It aims to provide users not with the most optimized content, but the most relevant content. Before I get too deep into the tangible effects of the RankBrain system, let me explain the basics. If you want search engines to be a consistent source of new business then you need …

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Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. If you could take a look at the trends and statistics of social media usage over the last decade, you will notice that the number of users keeps …

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Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. The old saying that "life is a journey, not a destination" can also be applied to SEO. The solution that this site implemented was to add internal canonical tags to all …

When people search for information online, they're looking for content that will satisfy whatever need they may have. Speak the language of your target audience. Sites that aren't optimized for user intent and mobile SEO will fail. Have you seen this wonderful Lines rocking horses ? For example, you could search …