Start simple, but don't forget widgets

These are the clickable headlines Google shows for a given result. Search engines respect that, want to uncover such situations and rank the target sites more highly, and are probably getting better every day at doing so. Use your own imagination combined with projection mapping to create a visual feast …

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How to Get More Social Shares From Everything That You Publish

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Turn your authority sites into a high performing machine

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically generated rather …

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