Mobile-First Indexing: Fix issues around webmaster guidelines

Website development has moved towards a 'mobile first' approach - and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. With so much competition in the outside world, some companies insist on using …

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A focus on inbound links to benefit search engine placement

They are often more willing to visit stores or search online prior to making decisions. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking …

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Adopt a customer centric view of URLs

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. Especially for local or small businesses, determining your niche is very important …

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Create unique, accurate page titles with analysis in mind

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. The only thing you can do off site to incraese your …

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