In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Googlebot signatures (or traces) can originate from a number of different IPs. If you have redirect chains, the conventional wisdom is that the loss in link equity is …

That is the reason why same search string generates different results in different search engines having distinct algorithms. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. As a content creator, you would want to …

In local SEO terminology, business listings are known as citations. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. A strong global brand often constitutes a key advertising goal, especially for larger companies. Recently, I came …

Use your or you explicitly as the subject, or implicitly with imperative verbs, such as buy, review, call, or sign up. In other words, with SEO, half the battle is won before it even starts. In the past, some marketing experts believed that any type of sales promotion, whether consumer …

They are often more willing to visit stores or search online prior to making decisions. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking …

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. Especially for local or small businesses, determining your niche is very important …

Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. The old saying that "life is a journey, not a destination" can also be applied to SEO. The solution that this site implemented was to add internal canonical tags to all …

Ironically, its victims are usually webmasters who recognize the importance of SEO for their business, but while they intend to optimize their site, they don't fully understand how to 'speak' Google's language. The Spiders after indexing the content will take note of its quality and relevance. In most cases, SEO …

Before making the contact, make sure you know your budget and try to be honest with your intentions. So I'm going to carry on using ALT text on my images, even when they contain no information. You need to post at least twice a week to keep a blog lively …

You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. To start, you should know what your current link profile looks like. A well-planned structure makes your writing more effective. I asked where I could find antique wooden …

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Make sure your phrases have a search volume of at …

However, much like onions (and ogres), SEO has many layers. Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Smaller hosting providers will often charge more for the domain name than you really need to pay. Recently, I …

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. The only thing you can do off site to incraese your …

Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about …

In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Mobile apps like Flipboard or CNN make it easy to consume information …

But, to become truly expert in SEO is to really understand a lot of various aspects. It takes work, and work costs money, particularly if you hire a consultant. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any …

When people search for information online, they're looking for content that will satisfy whatever need they may have. Speak the language of your target audience. Sites that aren't optimized for user intent and mobile SEO will fail. Have you seen this wonderful Lines rocking horses ? For example, you could search …

In this scenario, the provider typically takes care of the network infrastructure, hardware, and operating system (patching) while the client manages the applications. The quote, of course, should be on-topic with the article as a whole. Factors such as costs, quality, and profit considerations also influence the final choice. I …

Readability has never been more important. If you're not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. The easier you make it for people to read your content, the more of it they absorb. There are many …

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically generated rather …