One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. International marketers utilize both standardization and adaptation tactics with regard to brands and products. Recent reports …

Keyword research not only helps you pinpoint competitive opportunities and popular topics, but also helps you expand your conceptions through a brainstorming process. Fortunately, most of the changes you'll need to make-such as restructuring your navigation, writing good titles and descriptions, and optimizing for mobile devices-are one-time changes. The best …

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Industry-specific blogs and forums are great opportunities for this, and the more specific your niche, the better. Did you know, you can get a new …

After all, if a single link can net you 1,500 new monthly visitors, it's inherently more valuable than 500 links that, together, can only net you 1,000 new monthly visitors. Google gave a few examples of how Hummingbird impacted search. To help boost your business' profile on the …

When the article appears in the search results (and if it doesn't, that's very unusual, and very, very serious; This ensures your post link looks good no matter where it's shared or who shares it. I often wondered if projection advertising was a type of augmented reality. Forget Oui Madame …

This means that the more present and involved you are on these channels, the more of an opportunity you will have to connect with qualified leads. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Thinking of getting …

It aims to provide users not with the most optimized content, but the most relevant content. Before I get too deep into the tangible effects of the RankBrain system, let me explain the basics. If you want search engines to be a consistent source of new business then you need …

Search engines are getting better at catching black hat loopholes. A natural link profile has variety. The links come from different domains and links will have different strengths. The finest pashmina scarf have been worn by the royalty and the elites for centuries. URL shortener local trade by including place …

If so, would you feel comfortable giving us a review online? Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they …

SEO is very simple, and unless you're a very large company it's probably not worth hiring somebody else to do. Images are an essential factor for content optimization which is why we decided to include image optimization in this basic SEO guide. Many online car stores can supply any used …

Perhaps pumping out three blog posts a week is really just tiring, and not actually producing any results. OK, so now we've covered the basic commodities of the micro-economy of the Web. Try adding your company to a Free UK Business Directory - it will help with your search engine optimisation …

The term "spammy sites" here is ambiguous; it can refer to any type of site that engages in unseemly behavior, such as spam (obviously), schemes, or generally deceitful tactics. For example, The Home Depot is a major authority in "home improvement," and because they have become so prominent, it's unlikely …

A lot of people and businesses will pour money into a professional website only to find out that visitors won't magically begin appearing on their site. First things first: you check the current site rankings (if any). Let me give you some visuals to reinforce the point. There are so …

Ironically, its victims are usually webmasters who recognize the importance of SEO for their business, but while they intend to optimize their site, they don't fully understand how to 'speak' Google's language. The Spiders after indexing the content will take note of its quality and relevance. In most cases, SEO …

However, much like onions (and ogres), SEO has many layers. Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Smaller hosting providers will often charge more for the domain name than you really need to pay. Recently, I …

Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about …

Readability has never been more important. If you're not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. The easier you make it for people to read your content, the more of it they absorb. There are many …