A permanent redirect from one URL to another indicates the original URL has changed for good. On-page SEO refers to factors on your own website that you can optimize such as the underlying code and the content. If you search on Google for leased line providers you'll be presented witha …

Search engines analyze all aspects of a page, and how fast a page loads has been identified as an influential factor, therefore critical that we build our sites to be remarkably quick. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. So, what’s the truth behind …

Some directories, like very specific industry-related ones, are okay to use as part of your strategy, but avoid article directories or anything that looks like it's low-quality. However, there are some easy OffPage SEO strategies that allow you to acquire high quality backlinks that are proven to work. Getting your …

Upgrades to the Google interface have enhanced the user experience from start to finish. Your competitors' online buzz activities can also give you a clue about what's effective. Visually, I prefer handcrafted Victorian rocking horse . As Article Leads search marketer, it's probably not worth adjusting your strategy just to fit …

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Googlebot signatures (or traces) can originate from a number of different IPs. If you have redirect chains, the conventional wisdom is that the loss in link equity is …

In local SEO terminology, business listings are known as citations. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. A strong global brand often constitutes a key advertising goal, especially for larger companies. Recently, I came …

Use your or you explicitly as the subject, or implicitly with imperative verbs, such as buy, review, call, or sign up. In other words, with SEO, half the battle is won before it even starts. In the past, some marketing experts believed that any type of sales promotion, whether consumer …

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Mobile apps like Flipboard or CNN make it easy to consume information …

But, to become truly expert in SEO is to really understand a lot of various aspects. It takes work, and work costs money, particularly if you hire a consultant. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any …