In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Googlebot signatures (or traces) can originate from a number of different IPs. If you have redirect chains, the conventional wisdom is that the loss in link equity is …

In local SEO terminology, business listings are known as citations. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. A strong global brand often constitutes a key advertising goal, especially for larger companies. Recently, I came …

Use your or you explicitly as the subject, or implicitly with imperative verbs, such as buy, review, call, or sign up. In other words, with SEO, half the battle is won before it even starts. In the past, some marketing experts believed that any type of sales promotion, whether consumer …

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Mobile apps like Flipboard or CNN make it easy to consume information …

But, to become truly expert in SEO is to really understand a lot of various aspects. It takes work, and work costs money, particularly if you hire a consultant. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any …