Write about walled garden sites

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. Before you upload them to your …

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A focus on inbound links to benefit search engine placement

They are often more willing to visit stores or search online prior to making decisions. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking …

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Adopt a customer centric view of URLs

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. Especially for local or small businesses, determining your niche is very important …

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Design + search queries = Greatness

You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. To start, you should know what your current link profile looks like. A well-planned structure makes your writing more effective. I asked where I could find antique wooden …

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Create unique, accurate page titles with analysis in mind

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. The only thing you can do off site to incraese your …

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