The worst advice I've heard about canonical URLs

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Industry-specific blogs and forums are great opportunities for this, and the more specific your niche, the better. Did you know, you can get a new …

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Enthusiastic about web 2.0

The second website attracted the searcher's click, but failed to keep their attention. Click on cell 2 in the code column. Do hairdressers like Lucy Hall maintain the condition of your hair? All App Hosts really means is that your name and address should be consistent across the web. Make …

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Winning marketing strategies for scraping

This means that the more present and involved you are on these channels, the more of an opportunity you will have to connect with qualified leads. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Thinking of getting …

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What are the advantages of URLs on today's web?

It aims to provide users not with the most optimized content, but the most relevant content. Before I get too deep into the tangible effects of the RankBrain system, let me explain the basics. If you want search engines to be a consistent source of new business then you need …

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One important aspect is offsite SEO

Search engines are getting better at catching black hat loopholes. A natural link profile has variety. The links come from different domains and links will have different strengths. The finest pashmina scarf have been worn by the royalty and the elites for centuries. URL shortener local trade by including place …

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The hidden agenda of text links

Even Google has remarked on the value of alt text in images. Alt text provides Google with useful information about the subject matter of the image. So, depending on your budget and your specific technical and business requirements, you could be using managed hosting, comanaged hosting, collocation hosting, internal hosting …

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If citations is so terrible, why don't statistics show this?

and Nebo Agency. It's fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. Getting around the UK to such wonderful locations as Bristol is so pleasing to the …

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More importance is given to indexed pages

But at the same time, it isn't a perfect or comprehensive solution for your client's marketing needs. The Knowledge Graph is, of course, an organic search element and is closely tied to related elements such as featured snippets and rich results. What is the response rate for results based on …

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Lessons I've learned from canonical URLs

If so, would you feel comfortable giving us a review online? Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they …

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Propagation of relevance using meta description

SEO is very simple, and unless you're a very large company it's probably not worth hiring somebody else to do. Images are an essential factor for content optimization which is why we decided to include image optimization in this basic SEO guide. Many online car stores can supply any used …

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How To Check If A Site Is Worth Getting A Link From

Are you updating your older goals or heading in a new direction? Google can't depend on social media signals from platforms it doesn't own and that are run by competitors like Facebook. Considering who you really are (from a travel perspective at any rate) and what you really enjoy seeing …

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What's the story about SERPs

Search engines analyze all aspects of a page, and how fast a page loads has been identified as an influential factor, therefore critical that we build our sites to be remarkably quick. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. So, what’s the truth behind …

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Mobile-First Indexing: Fix issues around webmaster guidelines

Website development has moved towards a 'mobile first' approach - and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. With so much competition in the outside world, some companies insist on using …

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I don't want to spend this much time on CTR . How About You?

The term "spammy sites" here is ambiguous; it can refer to any type of site that engages in unseemly behavior, such as spam (obviously), schemes, or generally deceitful tactics. For example, The Home Depot is a major authority in "home improvement," and because they have become so prominent, it's unlikely …

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Which Search Engines use forums to determine indexing?

A lot of people and businesses will pour money into a professional website only to find out that visitors won't magically begin appearing on their site. First things first: you check the current site rankings (if any). Let me give you some visuals to reinforce the point. There are so …

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Write about walled garden sites

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. Before you upload them to your …

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Create strong content for each page that has keyword focus

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Googlebot signatures (or traces) can originate from a number of different IPs. If you have redirect chains, the conventional wisdom is that the loss in link equity is …

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Create a search marketing strategy based on social media

In local SEO terminology, business listings are known as citations. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. A strong global brand often constitutes a key advertising goal, especially for larger companies. Recently, I came …

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A focus on inbound links to benefit search engine placement

They are often more willing to visit stores or search online prior to making decisions. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking …

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Adopt a customer centric view of URLs

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. Especially for local or small businesses, determining your niche is very important …

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Improving Site Structure by uitlising content

Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. The old saying that "life is a journey, not a destination" can also be applied to SEO. The solution that this site implemented was to add internal canonical tags to all …

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