A focus on inbound links to benefit search engine placement

They are often more willing to visit stores or search online prior to making decisions. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking …

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Adopt a customer centric view of URLs

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. Especially for local or small businesses, determining your niche is very important …

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Improving Site Structure by uitlising content

Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. The old saying that "life is a journey, not a destination" can also be applied to SEO. The solution that this site implemented was to add internal canonical tags to all …

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Double Your Profit With These Tips on offsite SEO

Before making the contact, make sure you know your budget and try to be honest with your intentions. So I'm going to carry on using ALT text on my images, even when they contain no information. You need to post at least twice a week to keep a blog lively …

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Design + search queries = Greatness

You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. To start, you should know what your current link profile looks like. A well-planned structure makes your writing more effective. I asked where I could find antique wooden …

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How to Get More Social Shares From Everything That You Publish

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Headings and analysis

You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Make sure your phrases have a search volume of at …

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Be mindful of keyword research

However, much like onions (and ogres), SEO has many layers. Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Smaller hosting providers will often charge more for the domain name than you really need to pay. Recently, I …

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Create unique, accurate page titles with analysis in mind

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. The only thing you can do off site to incraese your …

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How to diagnose landing pages related issues

Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about …

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The secret to finding world class tools for blogs

In this scenario, the provider typically takes care of the network infrastructure, hardware, and operating system (patching) while the client manages the applications. The quote, of course, should be on-topic with the article as a whole. Factors such as costs, quality, and profit considerations also influence the final choice. I …

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Turn your authority sites into a high performing machine

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically generated rather …

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