More importance is given to indexed pages

But at the same time, it isn't a perfect or comprehensive solution for your client's marketing needs. The Knowledge Graph is, of course, an organic search element and is closely tied to related elements such as featured snippets and rich results. What is the response rate for results based on …

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Lessons I've learned from canonical URLs

If so, would you feel comfortable giving us a review online? Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they …

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Propagation of relevance using meta description

SEO is very simple, and unless you're a very large company it's probably not worth hiring somebody else to do. Images are an essential factor for content optimization which is why we decided to include image optimization in this basic SEO guide. Many online car stores can supply any used …

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How To Check If A Site Is Worth Getting A Link From

Are you updating your older goals or heading in a new direction? Google can't depend on social media signals from platforms it doesn't own and that are run by competitors like Facebook. Considering who you really are (from a travel perspective at any rate) and what you really enjoy seeing …

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What's the story about SERPs

Search engines analyze all aspects of a page, and how fast a page loads has been identified as an influential factor, therefore critical that we build our sites to be remarkably quick. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. So, what’s the truth behind …

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Mobile-First Indexing: Fix issues around webmaster guidelines

Website development has moved towards a 'mobile first' approach - and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. With so much competition in the outside world, some companies insist on using …

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I don't want to spend this much time on CTR . How About You?

The term "spammy sites" here is ambiguous; it can refer to any type of site that engages in unseemly behavior, such as spam (obviously), schemes, or generally deceitful tactics. For example, The Home Depot is a major authority in "home improvement," and because they have become so prominent, it's unlikely …

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Which Search Engines use forums to determine indexing?

A lot of people and businesses will pour money into a professional website only to find out that visitors won't magically begin appearing on their site. First things first: you check the current site rankings (if any). Let me give you some visuals to reinforce the point. There are so …

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Write about walled garden sites

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. Before you upload them to your …

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Create strong content for each page that has keyword focus

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Googlebot signatures (or traces) can originate from a number of different IPs. If you have redirect chains, the conventional wisdom is that the loss in link equity is …

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Create a search marketing strategy based on social media

In local SEO terminology, business listings are known as citations. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. A strong global brand often constitutes a key advertising goal, especially for larger companies. Recently, I came …

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A focus on inbound links to benefit search engine placement

They are often more willing to visit stores or search online prior to making decisions. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking …

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Adopt a customer centric view of URLs

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. Especially for local or small businesses, determining your niche is very important …

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Improving Site Structure by uitlising content

Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. The old saying that "life is a journey, not a destination" can also be applied to SEO. The solution that this site implemented was to add internal canonical tags to all …

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Double Your Profit With These Tips on offsite SEO

Before making the contact, make sure you know your budget and try to be honest with your intentions. So I'm going to carry on using ALT text on my images, even when they contain no information. You need to post at least twice a week to keep a blog lively …

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Design + search queries = Greatness

You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. To start, you should know what your current link profile looks like. A well-planned structure makes your writing more effective. I asked where I could find antique wooden …

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How to Get More Social Shares From Everything That You Publish

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Headings and analysis

You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Make sure your phrases have a search volume of at …

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Be mindful of keyword research

However, much like onions (and ogres), SEO has many layers. Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Smaller hosting providers will often charge more for the domain name than you really need to pay. Recently, I …

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Create unique, accurate page titles with analysis in mind

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. The only thing you can do off site to incraese your …

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How to diagnose landing pages related issues

Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about …

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The secret to finding world class tools for blogs

In this scenario, the provider typically takes care of the network infrastructure, hardware, and operating system (patching) while the client manages the applications. The quote, of course, should be on-topic with the article as a whole. Factors such as costs, quality, and profit considerations also influence the final choice. I …

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Turn your authority sites into a high performing machine

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically generated rather …

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